Novella Privacy Policy

Last updated: October 11, 2026

Welcome to Novella E-Commerce Inc. (“Novella”, “we”, “us”, and its derivatives). Novella makes available a multi-component, AI based, SaaS platform and provides related services (the platform, software tools and resources, professional services, and Site, collectively, the “Services”) that facilitate on-demand production and fulfillment of products such as books that incorporate user-provided content. We are committed to protecting your privacy when you use the Services, and this Privacy Policy (the “Policy”) describes how we collect, use, and disclose information about individuals related to the Services, as well as your rights with respect to that information. As used herein, “you” and “user” are used interchangeably and refer to anyone who visits our Site or uses the Services. 

Please read this Privacy Policy carefully to understand our policies and practices regarding your information. By visiting the Site and/or using the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to these policies and practices, please do not use our Site or Services.

This Privacy Policy may change from time to time as described below. Your continued use of the Site after we make changes to this Privacy Policy is deemed to be acceptance of those changes, so please check this page regularly for updates.

If you have any questions or comments about this Privacy Policy, please contact us at hello@novella.ink.

1. Data Types and Overview

• Personal Data means data that allows someone to identify or contact you (for example, your name, address, telephone number, and e-mail address) as well as any other non-public information about you that can be associated with or linked to any data that allows the identification of individuals.

• Anonymous Data means data that is not associated with or linked to your Personal Data. Anonymous Data does not, by itself, permit the identification of individual people. We collect Personal Data and Anonymous Data, as described below.  We collect and use both Personal Data and Anonymous Data about users to (i) provide, measure, and improve the Services, (ii) communicate with you about your Account (as defined below) or transactions, (iii) send you information about changes to the Services or our policies, (iv) send you offers and promotions, (v) personalize content for you on the Services, (vi) detect, investigate and prevent activities that may violate our policies or applicable law, and (vii) as otherwise described in this Policy.

2. Information We Collect and How We Collect It

We may collect a variety of Personal Data from or about you or your devices when you interact with our Site. The Personal Data that we collect depends on the context of your interactions with us and the Site, the choices you make, and the Services you use.

• Information You Provide to Us You may need to provide certain Personal Data to use select Services, such as when you create a user account (an “Account”). When you create or update an Account, you must provide Personal Data that lets us contact you and deliver items purchased through the paid professional services. When you place an order, you will provide financial details such as your bank account number and/or credit card number that allow our third-party service providers to process payments (“Financial Information”). In addition, we may collect the following information in connection with the Services and Site:

  • Contact and demographic information, including name, company name, address, email address, phone number, and other contact or demographic information you provide to us.

  • Account username and password.

  • Financial Information, as described above.

  • Any other content and information you elect to provide to us through the Site or emails, or other communications sent to us, including without limitations, your photographs, personal story and/or any other information you may choose to share with us.

  • If you tell us where you are (e.g., by allowing your mobile device to send us your location), we may store and use that information to provide you with location-based information. This feature may be deactivated in the location settings of your device. 

  • We retain information on your behalf, such as content submitted via the Services in connection with an order, the creation of content, or the distribution of content. 

  • If you provide us feedback or contact us via e-mail, we will collect your name and e-mail address, as well as any other content included in the e-mail, in order to reply. 

  • We also collect other types of Personal Data that you may provide to us voluntarily in connection with support for the Services, such as your operating system and version, and mobile device or computer type. 

  • If you participate in a survey, contest, or giveaway on our Site, we may ask for your e-mail address and/or phone number (to notify you if you win or not). We may also ask for first and last names, and sometimes your addresses, to verify your identity or to send prizes. Surveys and contests are voluntary, and you should read the rules for each contest that you enter. 

  • We may also collect Personal Data at other points during your use of our Site or Services when we inform you that Personal Data is being collected.

  • We use cookies to help keep track of items you put into your shopping cart, including when you have abandoned them. This information is used to determine when to send cart reminder messages via SMS or email to U.S. residents.

• Information Collected Automatically We may use standard online and mobile technologies to perform and improve the Services, and in some cases, these technologies may collect additional information about you, such as device identifiers like IP addresses, operating system and browser information, usage data, pages visited, referring URLs, links you click on. Additional information includes:

  • Information Collected by Our Servers To make our Site and Services more useful to you, our servers (which may be hosted by a third-party service provider) collect information from you, including your browser type, operating system, Internet Protocol (“IP”) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, and/or a date/time stamp for your visit. 

  • Log Files As is true of most websites, we gather certain information automatically and store it in log files. This information includes IP addresses, browser type, Internet service provider (“ISP”), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to analyze trends, administer the Services, track users’ movements around the Site, gather demographic information about our user base as a whole, and better tailor our Services to our users’ needs. For example, some of the information may be collected so that when you visit the Site or the Services again, it will recognize you, and the information could then be used to serve information more appropriate to your interests. Except as noted in this Policy, we do not link this automatically-collected data to Personal Data. 

  • Cookies “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing the website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with easier access and a more personal experience of the Services. Some cookies are set by us and some by our partners.

  • Pixel Tags In addition, we use “Pixel Tags” (also referred to as clear Gifs, Web beacons, or Web bugs). Pixel Tags are tiny graphic images with a unique identifier, similar in function to Cookies, that track online movements of web users. In contrast to Cookies, Pixel Tags are embedded invisibly in Web pages and not stored on a user’s computer. Pixel Tags also let us send e-mail messages in a format users can read, and tell us whether e-mails have been opened to ensure that we are sending only messages that are of interest to our users. Our advertising pixels are described in Section 4.

  • How We Respond to Do Not Track Signals Users may decline the collection of Cookies when visiting our Site. While some browsers include a “Do Not Track” (DNT) setting, our Sites do not currently respond to browser DNT signals.

  • Universal Opt-Out Mechanism You may also interact with our Site using a universal opt-out mechanism, which allows users to send a signal that will communicate the user’s request to opt out of the sale or sharing of their Personal Data at the browser level. If we detect and recognize such a signal from your device or browser, we will honor it.

  • Analytics Services Other companies may set their own cookies or similar tools when you visit our Site or use the Services. This includes third-party analytics services that we engage to help analyze how users use the Services. We may receive reports based on these parties’ use of these tools on an individual or aggregate basis. We use the information we get from Analytics Services only to improve our Site and Services. The information generated by the Cookies or other technologies about your use of our Site and Services (the “Analytics Information”) is transmitted to the Analytics Services, which use Analytics Information to compile reports on user activity. The Analytics Services may also transfer information to third parties where required to do so by law, or where such third parties process Analytics Information on their behalf. Each Analytics Services’ ability to use and share Analytics Information is restricted by such Analytics Services’ Terms of Use and Privacy Policy. We ask for your choice through our cookie banner before non-essential analytics tools run. We use PostHog (https://posthog.com/) as our Analytics Service; see how PostHog uses data at https://posthog.com/privacy.

  • Cloudflare Turnstile To protect our services from automated abuse and fraudulent activity, we use Cloudflare Turnstile (https://www.cloudflare.com/products/turnstile/) in invisible mode. Turnstile runs in the background to verify that visitors are human without requiring you to solve puzzles or complete manual challenges. For more information on how Cloudflare handles the data collected through this service, or to understand the data security and privacy afforded to such information, please refer to the Turnstile privacy addendum at https://www.cloudflare.com/en-gb/turnstile-privacy-policy/.

3. Use and Disclosure of Personal Data

• General Personal Data you submit to us is typically used either to provide the Services, respond to requests that you or your customers make, or help us better serve you and your customers. We use your Personal Data in the following ways: 

  • facilitate the creation of and secure your Account;

  • identify you as a user in our system;

  • provide improved administration of our Site and Services;

  • provide the Services you request;

  • improve the quality of experience when you interact with our Site and Services;

  • send you a welcome e-mail to verify ownership of the e-mail address provided when you create your Account;

  • send you administrative e-mail notifications, such as security or support and maintenance advisories, as well as order and shipping confirmations;

  • send newsletters, surveys, offers, and other promotional materials related to our Services.

• User Testimonials and Feedback; Forums

  • We often receive testimonials and comments from users who have had positive experiences with our Services. We occasionally publish such content. When we do so, we may identify our users by their first and last name and indicate their home city, but we will obtain the user’s consent prior to posting this information with the testimonial. We may post user feedback with a first name and last initial, or an Account handle that does not allow identification of the user, without obtaining advance consent. When you provide Feedback with respect to the Services, you consent to our using such Feedback and identifying it, as described in this section. 

  • If you make any comments on a blog or forum associated with our Site, you should be aware that any Personal Data you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. Even if you later delete the information, it may have been saved by other users on their computers, and deleting the post will not affect any such other copies of the information. We are not responsible for the Personal Data you choose to submit in these blogs and forums.

• Creation of Anonymous Data

  • We may create Anonymous Data records from Personal Data by removing information that makes the data personally identifiable to you. We use this Anonymous Data to analyze request and usage patterns so that we may improve the Services and improve Site navigation. We may use Anonymous Data and aggregated and other de-identifiable information for any purpose and disclose Anonymous Data to third parties in our sole discretion.

• Disclosure of Personal Data

  • Third-Party Service Providers We may disclose your Personal Data to third-party service providers to: provide you with the Services that we offer you through our Site; to conduct quality assurance testing; to facilitate creation of Accounts; to provide technical support; and/or to provide other services to Novella. These third-party service providers are required not to use your Personal Data other than to provide the services requested by Novella. 

  • Corporate Restructuring We may disclose some or all of your Personal Data in connection with or during negotiation of any merger, financing, acquisition, or dissolution transaction or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets. In the event of an insolvency, bankruptcy, or receivership, Personal Data may also be transferred as a business asset. If another company acquires our company, business, or assets, that company will possess the Personal Data collected by us and will assume the rights and obligations regarding your Personal Data as described in this Policy. 

  • Other Disclosures Regardless of any choices you make regarding your Personal Data (as described below), we may disclose Personal Data if we believe in good faith that such disclosure is necessary (i) in connection with any legal investigation; (ii) to comply with relevant laws or to respond to subpoenas or warrants served on Company; (iii) to protect or defend the rights or property of Company or users of the Site or Services; and/or (iv) to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or our Terms & Conditions.

  • To parties and networks that provide online tracking technologies that we may use to conduct internal analytics relative to the use of the Site, and as described above, and to advertising partners for the purposes described in Section 4.

  • The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4. Advertising, Tracking Pixels, and Sharing with Advertising Partners

We advertise Novella on other websites and apps, including social media. To do this, we work with advertising partners. This section explains what these partners receive from us, why, and the choices you have.

How these technologies work. Our Site uses cookies, pixels (also called tags or web beacons), and similar technologies provided by our advertising partners. When you view a page or take an action on our Site, these technologies may send information about that visit or action to the partner. We may also send the same kind of information to some partners directly from our servers, so we can measure our ads when browser-based tracking is limited.

What we share with advertising partners. Depending on the partner and your choices, this may include:

• Device and browser information, such as IP address, browser type, operating system, cookie identifiers, and advertising identifiers.

• Activity on our Site, such as pages viewed, the ad or link that brought you to us (including click identifiers), and actions such as starting a book, beginning checkout, or completing a purchase.

• Purchase details, such as the plan purchased, number of copies, order value, and currency.

• Contact information in hashed form. When you create an account, sign up for our newsletter, or place an order, we may convert your email address and name into a coded string using one-way hashing before sending it. The partner can match the string to people who already have an account with it, but cannot read your email address from it.

What we never share with advertising partners. We do not share your story, your conversations with our AI, the photos you upload, your book’s text or illustrations, book titles, dedication messages, or your payment card details with advertising partners. We do not use this content to target ads to you or to anyone else.

Why we share it. We use these technologies to:

• show you Novella ads on other websites and apps after you visit our Site (“retargeting”);

• measure whether our ads lead to visits, sign-ups, and purchases;

• avoid showing you ads for something you already bought;

• reach new customers by asking partners to show our ads to people similar to our existing customers (“lookalike” audiences); and

• upload hashed customer email lists to create or exclude advertising audiences.

How partners use the information. Our advertising partners may combine what they receive from us with information they have collected on other websites and apps, or from your account with them, and may use it to provide and improve their own advertising services.

“Sale” and “sharing” under US state laws. We do not sell your personal information for money. However, some US state laws treat disclosing personal information to advertising partners for targeted or cross-context behavioral advertising as a “sale” or “sharing” of personal information. To the extent our advertising falls under these definitions, you have the right to opt out, as described below.

Your choices about advertising.

• Your Privacy Choices. Click on your profile avatar at the top right side of the screen. Then click "Manage account" and go to "Privacy" tab. There you can select "Do not share my personal information". This stops our advertising pixels in that browser and stops us from sending your activity to advertising partners from our servers.

• Global Privacy Control. If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of the sale and sharing of your personal information and of targeted advertising, for that browser and, if you are signed in, for your account. Our site will show that your request has been honored. Learn more at https://globalprivacycontrol.org.

Opting out does not mean you will stop seeing ads; the ads you see may be less relevant. Browser-based choices apply only to the browser and device where you make them, so if you clear cookies or switch browsers, you will need to set them again unless you are signed in.

5. Protecting Your Personal Data

We use commercially reasonable administrative, physical, and technical measures designed to protect your Personal Data from accidental loss or destruction and from unauthorized access, use, alteration, and disclosure. However, no website, mobile application, system, electronic storage, or online service is completely secure, and we cannot guarantee the security of your personal information transmitted to, through, using, or in connection with the Site. In particular, email, texts, and chats sent to or from the Site may not be secure, and you should carefully decide what information you send to us via such communications channels. Any transmission of personal information is at your own risk.

For online payments and/or Automated Clearing House (ACH) payouts, we use the payment services of Stripe (https://stripe.com/). We do not process, record, or maintain your credit card or bank account information. For more information on how payments are handled, or to understand the data security and privacy afforded to such information, please refer to https://stripe.com/privacy. 

Novella is designed to give you the ability to control who may access the Content and any associated information stored in your Novella account. We seek not to make your Content publicly accessible, except by your explicit action, or as otherwise noted in this Privacy Policy.

In order to provide quality products, the Novella employees and third-party service providers fulfilling your order or providing Customer Support need to have access to your Content.

6. Third-Party Websites

Our Site and Services may contain links to third-party websites. The links to third-party websites or locations are for your convenience and do not signify our endorsement of such third parties or their products, content, or websites. When you click on a link to any other website, you will leave our Site or Services and go to another Site, and another entity may collect Personal Data from or about you. We have no control over, do not review, and cannot be responsible for these outside websites, their content, or their practices. This Policy does not apply to these outside websites. We encourage you to read the privacy policies of every website you visit, as their practices may differ from ours.

7. Your Choices

You may have several choices regarding your Personal Data. You may choose not to provide the Personal Data we request. However, not providing the information we request may restrict your ability to use certain features of our Site. For example, we will not be able to respond to your inquiries if you do not provide us with your contact information. In addition: 

• Email Communications.  We may periodically send you newsletters and e-mails that promote our Site or Services. When you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further communications from us, and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive. Despite your indicated e-mail preferences, we may send you service-related communications, including notices of any updates to our Terms & Conditions or this Policy, via the email address associated with your Account. 

• Cookies. If you decide at any time that you no longer wish to accept Cookies from our Service, you can instruct your browser, by changing its settings, to stop accepting Cookies or to prompt you before accepting a Cookie from the websites you visit. Consult your browser’s technical information. If you do not accept Cookies, however, you may not be able to use all portions of the Services or all functionality of the Services. If you have any questions about how to disable or modify Cookies, please let us know at hello@Novella.ink.

• Accessing, Correcting, or Deleting Your Personal Data. All users may amend some of the Personal Data or delete all Personal Data in their Account via the “My Account” page within the Services. If you completely delete all of your Personal Data, then your Account may be deactivated. We will use commercially reasonable efforts to honor your request. We may retain an archived copy of your records as required by law or for legitimate business purposes.

Depending on your state or country of residence, you may have certain additional rights related to your Personal Data, including:

• Access and Data Portability. You may confirm whether we process your Personal Data and request a copy of the Personal Data we process. To the extent feasible and required by law, information will be provided in a portable format.

• Right to Correct Inaccuracies. You may request that we correct inaccuracies in your Personal Data that we maintain, taking into account the nature of the information and processing purpose.

• Right to Delete Personal Data. You may request that we delete Personal Data about you that we maintain, subject to certain exceptions under applicable law.

• Opt Out of Using Personal Data for Targeted Advertising, Profiling, and Sales. If applicable, you may request that we not use your Personal Data for these purposes.

Important: The exact scope or existence of these rights varies by jurisdiction. There are also several exceptions where we may not have an obligation to fulfill your request. We will not discriminate against you in response to any privacy requests you make. 

In order to ensure that a request is genuine, we may need to take steps to verify your identity or the identity of an agent making a request on your behalf.

To exercise any of these rights, please email us at hello@novella.ink.

8. Our Policy Towards Children

The Service is not intended for children under the age of 18, and we do not knowingly collect Personal Data from children under the age of 18. If you become aware that we may have Personal Data of a child under the age of 18, please contact us at hello@novella.ink. If we become aware that a child under the age of 18has provided us with Personal Data without verification of parental consent, we will take steps to remove such information and terminate the associated Account. 

Do not register at a Novella Website or for a Novella Service if you are under the age of 18. If you require the use of the Novella Site(s) or Services and are under the age of 18, a Legal Guardian must create your Novella Account or sign up for Novella Services.

9. Changes to this Policy

This Policy is subject to occasional revision, and if we make any material changes in the way we use your Personal Data, we will notify you by sending you an e-mail to the last e-mail address you provided to us and/or by prominently posting notice of the changes on the Site. Any changes to this Policy will be effective upon the earlier of thirty (30) calendar days following our dispatch of an e-mail notice to you or thirty (30) calendar days following our posting of notice of the changes on our Site. These changes will be effective immediately for new users of our Services.

At all times, you are responsible for updating your Personal Data to provide us with your most current e-mail address. If the last e-mail address that you have provided us is not valid, or for any reason is not capable of delivering to you the notice described above, our dispatch of the e-mail containing such notice will nonetheless constitute effective notice of the changes described in the notice. If you do not wish to permit changes in our use of your Personal Data, you must deactivate your Account prior to the effective date of the changes. Continued use of the Site or Services following notice of such changes will indicate your agreement to be bound by the terms and conditions of such changes. 

10. Jurisdiction

If you are interacting with our Sites from a location outside of the United States, please be aware that your connection will be through and to servers located in the United States. Any information we collect while you are using our Sites will be processed, stored, and transferred in and to the United States or other jurisdictions, which may have different privacy laws that may or may not be as comprehensive as your local law.  By engaging with our Sites, you agree to such processing, storage, and transfer.

11. Contact Information

To exercise your rights, or if you have questions or comments about this Privacy Policy, you may contact us by email at hello@novella.ink, or by mail at:

Novella E-Commerce Inc, 8 The Green, Ste A, Dover, Delaware 19901, USA